advertising & pr

Palegra presents laser engraving, laser cutting, laser perforation on TYPO Berlin 2011 on the 2011 Conference TYPO BERLIN met this year again over 1200 designers, typographers and manufacturers from Europe, America and Arab countries. Many of the participants took the time to the Palegra laser processing stand intensively about the State of modern laser technology to be informed. Many possibilities of products which produced Palegra in recent years were to see. In addition, there were special large arches, where the technical ability of the filigree laser cut, the overwhelming laser perforation and the fine laser engraving have been declared. Palegra laser processing: “discussions confirm the trend identity-founding finishing is more important than” the finishing as identity feature is important for all areas outside of mass consumption. For example often mentioned terms are stand out from the gray market, inspire with tactile experiences, demonstrate the value of products and services if It goes to the ecologically-sound processing of papers. No matter if the product packaging or the binder for press and factsheets, with laser or engraving are surprised users and enabled. Ralf Hasford, Adviser for communication (light noise ): “with small areas a well-deployed laser paper processing users can be removed by products from the everyday line.

The surprise – in the otherwise through the online dominated printing world of homogenised products – sudden design, letters, to be able to feel the logo creates the WOW effect that opens up communication channels for messages.” Pan-European shipping laser-processed products the Palegra owners Christian and Sebastian Kanschur produce in the Berlin area and send Europe-wide their laser-processed products. Christian Kanschur this performs: “invitation card, letterhead or press kit, laser cutting offers many opportunities of creative design as silhouette outline the edge of the paper or in the framework of otherwise die-cut window. With the perforation, however, we open up new possibilities of design.

Business intelligence solutions (BI) is worthwhile economic for the company. Because who uses it, has achieved 2007 again a higher net yield compared with the previous year as companies without this technology. (Hamburg, January 14, 2008) – also the current competitive prospects evaluate the BI users more optimistic than the comparison group. To these results, the 2006 launched BI-barometer of the Hamburg-based consulting firm comes novem business applications GmbH. Then, the yield index of companies with business intelligence 2007 rose to 133.2 points. An average return on sales development of 4.41 to 5.66 per cent underlying the 2006 represents an increase of more than a quarter over. Also at the plants without BI solutions resulted in better economic numbers, but with a lower plus: your return index recorded an increase of about one-fifth and reached a value of 116,9 points.

It shows a much stronger dynamic”economic development of BI users, judge novem’s Managing Director Dr. Peer Schwieren. At the same time the return on investment is demonstrated clearly intelligence solutions business.” The BI-barometer also when evaluating the additional business perspectives has a tend to be similar between the two groups. Here, 68 percent of companies focused on business intelligence offers a good to very good progress for the next time. This has led to a rise in the index for the business perspectives to 13.9 percent by 111,6 127,0 points. The other companies have slightly less optimistic on the other. Their index evolved but also positive, but only by 10.7 percent to 97.9 points, because in this group is comparatively more companies look more skeptical in the future.

Business intelligence is reflected in the practice as important drivers of growth”, the BI specialist Dr. Schwieren through the development of the BI barometer sees confirmed. Given the wealth of information produced today in the operating organizations management decisions are inevitably certain Risks, which ultimately also negative can present themselves in the business results. Intelligent analysis techniques, however, create for the company – and process management. a reliable information base” In this respect the logic for intelligence solutions users with business tend to have more favourable conditions speaks opinion by Dr. Schwieren. The graphics of the survey can be obtained at the following address: novem business applications as independent consulting designed and implemented novem product development, production and logistics to the sustainable increase of in company value of our customers innovative methods and solutions for the areas of business management, finance, controlling, sales, marketing. In novem as a market-leading solution providers such as IBM, COGNOS and Informatica partner offers its customers the best conditions and State of the art security. With over 200 sales and marketing information system implemented customer projects in the areas of (VIS / MIS) and more than 10,000 satisfied students and users who work with solutions implemented by novem novem is a market leader in the German-speaking.

Culture of work designed and produced the Christmas campaign of Galeria Kaufhof. Culture of work designed and produced the Christmas campaign of Galeria Kaufhof. The nationwide switched campaign runs through the entire advent season and includes also the entire audiovisual presentation in the Galeria Kaufhof houses radio spots. Corporate culture supports the radio appearance of the Galeria Kaufhof now for four years. Annually, three or four nationwide switched radio campaigns are designed by corporate culture.

And the very successful. (Several times IMAS spot of the month) Operating culture, this project is being managed by: Wolfgang Kroper (GF). At the Galeria Kaufhof is Barbara Garcia Kalkan (head of advertising) responsible for the new spots. Peter Hardt (sound engineer) was produced by Jack sound factory. Typical operating culture: Slim, fast and smart. Business culture offers advertising and communication at the highest level. Operating culture, employs people with experience and knowledge from years of working with well-known agencies based in Stuttgart.

Corporate culture invents any ideas, but ideas from customers. Work culture is open 24 hours and is a full service agency, where customers get everything to keep together for the right. And that all communication channels. The operating culture customers include companies such as such as RMS radio marketing service, TK insurance, Granini, METABO, Panasonic. More information: