In today's health-care site should be over – tech, consider Specialists Med Craft. And in the first place, on such basic items as: 1.kommunikatsii, 2.grafichesky design 3.programmnoe software, 4.informatsionnoe content 5.udobstva for the user. And the role of these positions is almost equivalent, so as they provide effective work of the site as a marketing tool. In an analysis of more than 100 medical resources taken from the catalog of Yandex, as well as through the practice of working with different sites on their optimization experts Med Craft. highlights key mistakes in the above mentioned five positions. 1.
Communication. On most medsaytov they do not, they are often "hidden", waisted, impersonal. The Internet medical communications are aligned as in life that is almost absent, and if they are present, then focus only on narrow commercial objectives, and quite frankly. Therefore, getting the majority medsaytov, the user is also lonely, as well as opening the door, for example, local health clinics: the information is not enough and people do not have to answer questions, or need to wait in the queue of those responses. That is on paid services can be "hit" at once: and operational advice provided, and an appointment is – it's just presented on the websites of private medical institutions. Feedback in the form of contact data is often deliberately "hidden" sites, it must be sought. And, if ever found in the form e-mail address or the icon letters on it rarely meets. Trying to find a "host" via the forum or consultation, the user may again encounter the "broken sign." From the view of most medical resources under the impression that they're no one.