Dear readers, we are to doors of great change and apparently nobody wants to give account that first energetics with petroleum (next to the coal and natural gas they are called combustible of fossil origin) already is touching bottom, and except for efforts isolated of some countries, mainly European, era of fuel fossil beginning his way without return, because the world-wide reserves are run out (the cost of extracting each barrel of these wells is more and more expensive because residual petroleum is due to inject water and to extract) and the new well discoveries are more and more little and of smaller production, and would initiate gradual an increase of the prices of the crude one (one would begin slowly), because the supply definitively no longer will cover the world-wide demand. The world-wide economies still move in a high percentage by petroleum and derivatives, despite the knowledge of the environmental damage caused by the burning fire of almost of 200 years of main operation responsible for the global heating, what makes urgent entrance of alternative technologies of nonpolluting energy, many of these technologies working for more than 45 years, demonstrating important results in the economies where it has been implanted. Between these alternative power plants, friendly with the environment we have the renewable ones, constituted by: 1. The energies obtained from the sun: Solar energy, biomass, the Aeolian energy, energy hydraulic (potential and kinetic) 2. Geothermal energy 3. The energy obtained from hydrogen 1. The energies coming from the sun, like the solar energy, that comes from our unique star of our planetary system, that has an approximated mass of 334000 more than the Earth; being its composition of 70% of Hydrogen, 27% of Helium and 3% of other chemical elements. The enormous mass of the sun generates gigantic pressures gravitational, about which it reaches temperatures of million degrees Celsius, which allows to initiate a thermonuclear reaction in its interior.
Much has been written already about marketing of products, rather than on services marketing. This is something disproportionate in comparison to the composition of world GDP in which case services doubles outperforms products. Do then why not been written both or more on services marketing? The marketing of services that of products is really, quite more complex but basically everything is marketing then turn to shred a little theme. One of the main peculiarities that we are talking about marketing services is the great diversity of services that exist in the market. In fact the ratings that have been made about these are abundant and diverse, but are going to differentiate between them at a general level in the following manner: services whose enjoyment is linked to the existence of a tangible product, both consumer and industrial. (Distribution, technical services, financial services, etc).
Supporting services for the purchase of a tangible product. (Services of maintenance, alarms and surveillance, etc.). Services that are They traded regardless of any type of tangible product. (Consulting, communication, advice, doctors, lawyers, etc.). Once listed the different types of services that we can find at the generic level, would reel off four differentiating features of services: intangibility: services are more intangible than tangible. As a consequence is more difficult to protect with patents and they are therefore more likely to be copied.
Also it is more complicated pricing objectives that satisfy all parties. Inseparability: Between production and sales. Indeed, services in general are simultaneously produced and sold, dandose a direct relationship with the user that facilitates direct and immediately know the satisfaction with the service received. Variability: In the provision of services, they are less estandarizables and uniform, which makes it difficult to control the quality of them. Shelf life: services. Can not be stored, causing situations of demand irregular. It tends to be harder to inventory them, post your value and reflect this in the balance sheet of the company. All these peculiarities mentioned by Santesmases in 1994 primarily affect the following aspects: strategy of distribution services. Generally direct sale. Pricing strategy. To be less estandarizables, prices may differ more. Sales strategy. While the focus of selling a product is bringing the product to market, a service is more to organize before the market of customers and needs. Products and services strategy. In the case of services not used containers or other employable variables for the marketing of products. Communication strategy. It is an important variable to generate confidence in consumers. Moreover, concepts and marketing techniques used for tangible products, are perfectly valid for marketing services. For example: marketing concept: and all that it implies is the same as that of the products. Market research: are apply the same qualitative and quantitative techniques. Business planning: provides the same instruments that are relevant for both products and services alike. Systematics in decision-making: is the same for both cases. Quality of service: an increasingly important factor for products and services alike. Criteria for formulating objectives and strategies: equally for both cases. Finally I should mention that consumer markets and industrial markets are given in the marketing of services as well as the marketing of products.
To achieve this, keep in mind that Facebook has a tool of change control, through which you can configure one or various HTML codes, which optimize the follow-up sales firm, both as potential new customers.
is true that Facebook advertising is still surrounded by a halo of uncertainty and ignorance, that coupled with the consolidation and example of the Google Adwords system, make the Facebook ads advertising untapped pattern and that comes with the great fortress of offer cost per click at a reduced price, allowing an improvement and constant update.
Facebook ADS some tips and features < ul type = disc >
< li style = text-align: justify; margin: 0 cm 0 cm 0pt; MSO-margin-top-alt: auto; MSO-margin-bottom-alt: auto; MSO-list: l0 level1 lfo1; tab-stops: list 36.0pt;> design must be attractive and intuitive, it’s inviting the user to know our product. < p style = text-align: justify; margin: 0 cm 0 cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; > < span style = font-family: Arial; > < span style = font-size: small; > and finally, do not forget to take into account the segmentation, the ability of Facebook to segment users is another one of his great strengths, which gives an efficiency without limits to online advertising. Thanks to the available filters, you can define more than 25 countries and segment until you have absolutely defined which is the user group and your profile that will receive your message, which increases the chances of success.
< p style = text-align: justify; margin: 0 cm 0 cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; >
without entering into considerations about privacy, please note that Facebook is an infinite source of information of relevance to its group objective and in addition individualised, and can handle data such as birthday, studies, interests, hobbies, musical tastes, jobs, events and a long etcetera which make advertising on Facebook in a powerful weapon of marketing efficiency and effectiveness almost limitless if does not invade the delicate space for users that is the challenge.
It is important for technical mastery and exploitation of this software product as a tool of control in each municipality where for lack of work and information that can not provide the necessary importance assigned in each municipality and the tool used powerfully and with it the possibility of depth analysis with the data that they provide to us. We have the distribution of students and we take responsibility to properly distribute resources, provides the means to undertake this work provides more accuracy and speed, only depends on the ability to apply knowledge of working with the Base Permanent Control Data Registration in search of the results expected and the same with the training received in this work. To give answer to the problem states the following under consideration: The training process, and a field of action: the training of local technicians to work with Control Data Base Permanent Registration. The present work aims to: Implement training activities for technicians to municipalities in terms of working with Control Data Base Permanent Registration. The training is divided into three moments described in the first place where through the sample study and application of methods and techniques we introduce an activity by increasing the flow of knowledge to work with Control Data Base Permanent Registration, an intermediate time in which studies the performance of the skills and opportunities offered by this software product with the help of a reference material provided to them and a third stage which is where the results validates the knowledge gained through a diagnosis. .