Today, industry promotion – is an independent branch. Each year, the company manufacturers and retailers spend enormous amounts of money on a variety of promotional activities aimed at attracting new customers and promotion of new brands. Promotions enable manufacturers to businesses attract customers' attention to their product and thus obtain a competitive advantage. In addition, promotional help inform customers about new brands, new range of products manufactured by the company. However, the importance of promotional activities to drive sales while underestimated. Most manufacturing companies not yet aware that it is conducting various promotional campaigns can be a catalyst sales of their products, reduce the time to introduce a new product to customers, talk about its benefits, which sharply increases the chances for successful implementation of new products through retail chains. They do not realize that holding promotional events – is a powerful tool to attract buyers, sometimes much more efficient and, of course, cheaper than traditional advertising.
When a new product enters the market, it may take quite some time before a buyer will notice and appreciate it all the benefits of this product. For the successful sale of a new product is necessary to change the attitude of buyers, the buyer realized that this is a product, how to use it and how it can be useful. In this situation, it will help promotions explain to customers the benefits of your product. Well-trained promoters may explain the potential buyer how to use a new product or any of the products manufactured by your company more specifically suited to him. Holding wine tastings at the store or distribution of free samples of products will directly submit your product and give it a try to millions of potential buyers. And this is the key to success in retail. Here's an example that shows the real impact of promotions.
When the first 90s of the last century in the United States began to issue calling cards for long distance calls, telecom companies did not know how to sell them. Retailers do not buy them, because the product is new and nobody knew how it would be sold, and when they took them to the realization that two weeks have not sold a single map. Buyers do not understand how a piece of plastic with PIN value of $ 10 can afford to talk long distance. In addition, when we talk on the phone, then pay the scoring after you hang up, but now you must pay in advance. Then the phone cards have become giving away free as a promo gift when purchasing other goods, thus allowing customers to try a new product for free. Retail sales of phone cards has increased dramatically and literally few years the market for phone cards totaled $ 4 billion. Now these methods are applied universally, it concerns promotion of cosmetic products, periodicals, food or Mobile content for cell phones. This is only one type of promotional activities, in fact, their range is very wide, and the choice of methods and techniques depends, of course, from the promoted product or brand, and on whether the buyer of your product is designed. Promotions – is virtually universal and very flexible tool that can easily adapt to the goals you want to achieve. And those companies that understand this and actively use promotions to promote their products on the market can fully enjoy their effectiveness and real strength.