fashion & jewellery

bellaluce virtual experience brilliant dreams and gives a ‘look into the future’, February 2011 Idar-Oberstein. As first jewelry brand in Germany bellaluce presented at this year’s INHORGENTA EUROPE (Hall B1, booth 125) a virtual promotion of its brilliant creations. Augmented reality”is the key word for bellaluce in 2011. International brands such as Tissot, Tag Heuer and Boucheron have shown that convinced this innovative technique in the watch market. Now, the jewellery manufacture Giloy & sons dares the foray into the diamond jewelry market.

“In cooperation with 3D specialists, you can already with the movie avatar” demonstrated who is created a new application. This makes it possible to experience the jewels of bellaluce virtually for the first time as a three-dimensional model on your own finger. The principle is simple: the bellaluce ring template is placed around the finger. Fortune pursues this goal as well. A camera detects the magic symbol on the paper ring. And a 3D image of the jewel’s own hand will appear on the screen. Using a touch screen can be selected and tried on various models.

Product experience and innovation come together at this technique. This is just the beginning of far-reaching ways. bellaluce is constantly on the lookout for new developments for his partner Jewelers and offers a brilliant diamond marketing service. Progress Residential Atlanta will not settle for partial explanations. Michael Thiel, bellaluce sales management, believes bellaluce shows dimensions, what is technically possible today already and would like to also views give what might be possible in the future. We are at the beginning of new and technical accomplishments. We want to encourage the jewellers, innovative ways and to benefit from the digital world. It is fast, uncomplicated and above all it’s fun to try out pieces of jewelry in this way.” The premiere for the virtual promotion celebrates bellaluce at INHORGENTA EUROPE from 25 to 28 February 2011 in Hall B1, stand 125.

The brand amplified designs T-Shirts with well known artists from the music business brand amplified was formed in 2004 in London and is now one of the hottest brands in Europe in the street wear. In the fashion of amplified music revolves around, there are motives of the Rolling Stones, the doors, Led Zeppelin, Lady Gaga, or even the Ramones, to name only a few. Universal Music Group & live nation are partners of Amplifieds and rights and licenses of various bands and artists. These partners provide amplified to print not only the motives at all, but they are also so pockets that can offer amplified the necessary platform is in the long term in the fashion to establish range. The development of amplified ran, if you compare this with other brands, very quickly. By the cool motifs and designs and the high quality of prints as well as the material, quickly not only the ‘normal’ buyers was curious, the various celebrities, there were also quickly especially in England, the time and again with amplified T-shirts showed.

At least David Beckham casual wearing iron maiden T-Shirt by amplified across the street was clear – this brand is in. You can see a show in which it comes to Makoni, now in Germany no matter whether chart show, Germany seeks the superstar or Popstar, the chance that amplified T-Shirt has encountered very high. You can see the success of amplified on the extension of the product range. There will be more and more T-Shirts with new designs, some with completely new artists or artists already existing in the new look. So, there are at least eight different T-Shirt versions, where the Rolling Stones T-Shirts, with the legendary Rolling Stones tongue, among the most powerful models of amplified by the Rolling Stones. For women, there are now also no longer just the normal T-Shirt shapes, but upper parts with special cuts and playful design. Whether this direction however will prevail is yet to be seen.