To answer these and other questions Vocus (leading company in developing software for marketing and public relations) and Deirdre Breakenridge, professional relations and research partner of the company, were devoted to the task of making the entitled survey: Social Media Comes of Age: The Vocus 2011 Planning Survey. Peter Thiel is open to suggestions. The study was conducted among 508 professionals on 26 October and 1 November 2010. Half of these was public relations professionals and the rest was composed between specialists in social networks, advertisers and researchers in marketing. Among the most common questions is how to improve what was done during the 2010. In addition, the most common areas of interest are social networks, strategic communication and measurement. As says Deirdre Breakenridge, social networks will be important for two reasons. First, because the organizations have discovered that the monitoring and social conversations will occur with or without his participation and second, found small triumphs experimenting and will concentrate on improving them for 2011?.
Among the most relevant findings are: public relations will be harder in 2011. 60% Of the respondents affirmed this premise. The reasons? The dynamics of social networks and the budget. He is expected that the budget will improve in 2011. 42% Said that they expect to budget improve something or increase significantly versus 29% who said it will remain the same as last year. Furthermore, 20% expressed that the budget will decrease slightly or significantly versus 29% which will remain the same as last year.
The most optimistic were advertisers and marketing researchers. Public relations and marketing have a good position in terms of social networks. 23% Of respondents replied that the marketing is the primary tool of their efforts on social networks while public relations serve as support. However, 22% answered that public relations are leading their efforts on social networks while other departments contribute. It should be noted, that these two categories were that most stood out among six options. The study determined a great score in terms of maturity in the self-evaluation of social networks. Organizations autoevaluaron how ripe in the use of social networks with a 67%. This includes the participation, sharing and contribution to social conversations. The majority of respondents were from United States with experience (senior) and more than half were identified with the profession of public relations. 35% Worked for corporations while 29% were found for agencies. Both groups marked 325 total of 508 respondents and were the only groups in be asked to identify if your organization was B2B (business to business for its acronym in English), B2C (business-to-consumer for its acronym in English) or B2G (business to Government for its acronym in English). The full copy of the study found: Note: it is a pity that we do not have a study-level Puerto Rico only. However, we can take this study as a guide because I understand that the trend in our profession in Puerto Rico, closely follows that of United States. Original author and source of the article.