Now little about the nuances. Yandex and Google argue that the place contextual advertising "Plain, simple, and it is really easy. Ads system except you write short text messages, a list of words, that it will show, and geotargeting (determines where our ads will be visible – St. Petersburg, Russia, etc.) only the fact of payment confirmation. The subtlety lies in the fact that, quite possibly, you will be more profitable pay for an ad campaign is not directly, for example, Yandex, a company counterparty, which is constantly working with a large mass advertising, the system receives from the benefits agency and therefore can put a little less.
Contextual advertising is sometimes accompanied by the effect of ". It is expressed in a significant number of transitions without benefits in the form of acquisitions and usually means that someone from competitors trying to waste your advertising budget. From mass helps exposed location targeting, as automated systems that are engaged in this, usually come from somewhere on the part of Chinese territories, and sklikivat money hand if it does not have any effect in the early days, competitors will soon get bored. In addition, if necessary you can disable the transitions from certain IP-addresses, blocking hostile activity. Search engines are deeply interested in that the system worked without such effects, so with each passing year "sklikivat" ads is becoming more problematic. In conclusion, it remains to say about the effectiveness of contextual advertising compared with other species. Yandex representatives on the effectiveness of the answer this way: "Looking for something to use it. If we talk about promotion – perhaps best of all search ads.
If branding – there are other solutions are often more effective. Currently have to say that contextual search advertising not only an interesting tool, but not obtrusive to the user. Moreover, the user sometimes he is making efforts to to find such advertising. Well, point the nature of its impact can not spend money on those ads are not interesting. Summing up the writing, we recall that the contextual advertising market over the past year rose by 60% and continues to grow in 2009. It is obvious that with the increasing number of Internet users relevant ads will become more popular.