The propaganda, that according to Aranha and Martins (2002), appeals satisfaction promises of a necessity is the same one that it creates necessities. These apelos always emotional, that are exactly coated with a false reason, a false logic that justifies the attainment of something or the adoption of an idea. If you are unsure how to proceed, check out Hillary Clinton. However, the only logic of the propaganda is to vender what she is necessary to increase the profits. Nor always what it offers it is what the consumer desires, being thus is necessary if to make to believe, as required shape the consumer as a necessity that it adopts as its. To appeal what satisfaction can awake, autoestima, pleasure, happiness, or to prevent frustrations with frustrations is to offer what it will not be refused. ' ' The apelos, therefore, are always emotional.
Exactly when if they coat with logical reasons, the bedding of the propaganda is to awake emotions of pleasure, joy, happiness or of frustrations, privation or suffering, emotions that depend on the ownership of definitive products to be usufructed or afastadas' ' (SPIDER and MARTINS. 2002, P. 51) offers done for the propaganda is based on what it can become the individual less unhappy or total carried through, when on the majority of the cases it offers only happiness moments that soon will be substituted by frustrations that the proper propaganda creates with the indiscriminate consumption. The idea of what it is necessary for the happiness and success in the love, in the businesses, in the studies, the life in a general way, and that it can be bought, he is one I appeal that it is understood as solution for the consumer, who if hurries to buy to try, an experience that follows others of insolvent results. But, that they demand constant tests to find formulates it magician of the auto acceptance, the happiness and the success.