This was the question I made a friend who just are starting their blog, and honestly is the same one that also makes a few weeks I me towards, is to write this post I have to be totally honest, and I will start by asking you the following: to who likes gifts? I imagine that everyone, in that we agree especially if it is receiving them. Now taking this topic to your business over the internet, is a good strategy to start to give you to know in this environment or do any promotion we offer ebooks, audios, videos, etc., etc.. for which our visitors add their data voluntarily, this in addition to sharing information with them every week or frequently. I’ll give an example: I gift an eBook by subscribing to my newsletter, however also them I am sharing information every Tuesday, which has to do with business from home and make money online, with this I mean that all give some information that our subscribers benefit from this and we grow our list of prospects, this is reciprocal, while gifts and free information still won’t have problem, since if it is free because we grasp it, as said my mother given to train the problem is when it becomes a habit. And sometimes happens; when you offer them to purchase your product or service, simply given unsubscribe from your list, because? that is the fear that the majority we have at the beginning, do not want to lose anyone from our list and when they unsubscribe may even blame you and think that these missing a potential customer, well here I have the truth you dear reader and better yet Let’s analyse the causes into three parts more possible.